SEO – Search Engine Optimisation
Making sure your website shows up when people search for what you offer on Google (or other Search Engines)
How does it work?
We like to work in 4 stages as this gives us full visibility of the issues, the task ahead and the best strategy for success. We’ve broken it down below.
Stage 1: Audit & Analytics Setup
- Full SEO Audit
- Competitor Research
- Keyword Research
- Google Analytics Setup
Why we do this?
By digging into your business data it gives us full clarity on your current website performance, allowing us to see the gaps and optimise strategically.
Stage 2: Fix & Strategize
- Keyword mapping across pages
- Strategic Meta Titles & Descriptions
- Fix heading structures H1 Tags & H2 Tags
- Image optimisation for site speed
- Fix and broken links or re-directs
Why we do this?
We need to ensure that Google is able to access and read your website. By cleaning and enhancing this information it allows Google to show your site to relevant searched gaining the leads and conversions you’re after.
Stage 3: Local & Technical SEO
- Refresh your Google my Business Page
- Schema Markup so Search Engines can read your site
- Internal linking so visitors can navigate easily
- Submitting site map to Google
Why we do this?
This is how we ensure Google actually sees the improvements we make on site. It helps to build trust, improve your ranking and ensures that the updates you do, dont sit unnoticed.
Stage 4: Blog Plan
- I create a tailored 6 month Blog Plan to drive traffic and support your long term growth strategy
- You’ll receive a maintenance proposal for SEO support options if you’d like my ongoing help
Why do we do this?
SEO isn’t a do it once and its done kind of job. To focus on long term growth a long term strategy should be included in your marketing plans for SEO.
Packages
Navigating life’s intricate fabric, choices unfold paths to the extraordinary, demanding creativity, curiosity, and courage for a truly fulfilling journey.
SEO Health Check Audit Only
One off payment of £599, Ideal for new website or new campaigns
STAGES 1, 2 and 3
✓ Full Technical Audit
✓ Site Speed Check
✓ On-Page SEO Review
✓ GA4 Analysis, Tracking
✓ Tailored SEO Strategy & Task List
SEO Growth Plan
£450 PCM following completion of Healthcheck Audit
STAGE 4
✓ Launch 3 onsite Blogs Monthly – Including all research & one round of amends
✓ Technical SEO Maintenance
✓ Repurposing suggestions for Multi-Channel Marketing
*Minimum 6 month contract
So what’s next?
Following onboarding, completion of healthcheck and fixed any issues we’ll then discuss your business objectives, goals and challenges.
From here we’ll create a 6-month strategic content plan to help you achieve those goals.
Every month you’ll receive 3 brilliantly written blogs in your inbox and once they’re approved. We’ll launch them on site! To maximise our efforts we can also help you to repurpose the blogs for multi-channel marketing to drive traffic from your social and email lists.
After 6 months you’ll reieve a full report of our progress and levels of growth, where we will analyse what we need to do next to maintain momentum.
Underdog Marketing Services LTD 